While perusing the recent Embassy Suites survey, and again when speaking to Cynthia Good, I got to wondering. Do women look for the same thing as men in a hotel? Specifically, one of the items mentioned in the survey that people thought was important in choosing a hotel was a high definition TV. Honestly, I was surprised to see that. I would have expected things like maid service and breakfast (which apparently makes sense, looking at the survey, since I’m a woman). So I asked for the gender breakdown, and here is what I found out.
When asked which hotel amenities people could have at home, men and women were pretty much in agreement about a personal breakfast chef (45.5% women vs. 42.6% men), pool access (47.7% women vs. 46.6% men), and gym access (49.2% women vs. 48.7% men). But the biggest difference in the top five: a personal bartender, which men wanted almost ten percentage points more often than women (26.7% men vs. 17.6% women), and housekeeping, which women preferred by almost twenty percentage points (women 74.6% vs. men 57.7%). Guess a lot of the ladies agree with me that daily maid service would be awesome at home!
When asked what they would like more of when staying at a hotel, again there were several things men and women agreed upon. Everybody likes a complimentary happy hour (50% women vs. 50% men) and a little extra space to spread out their stuff in the hotel room (40.9% women vs. 38.6% men). But that’s where the similarities end. Women want free, hot breakfast (76.5% women vs. 68.8% men) and more bath amenities (40.6% women vs. 31.7% men), while the dudes want, you guessed it, the high-def TV (43.9% men vs. 33.1% women). Very interesting.
Readers, what do you think? Do the survey findings reflect your views as well?